Bachelor of Arts Degree in Marketing
Master of Science Degree in Marketing Research and Analytics
The department welcomes applications from Michigan State University Marketing undergraduate students in their senior year. Admission to the program requires a minimum undergraduate grade-point average of 3.5 or approval of program, and an approved program of study for the Master of Science degree in Marketing Research and Analytics at the time of admission. Admission to the Linked Bachelor’s-Master’s program allows the application of up to 9 credits toward the master’s program for qualifying 400-level and above course work taken at the undergraduate level at Michigan State University or an external accredited institution. The number of approved credits, not to exceed 9, are applied toward the credit requirement of the master’s degree. Credits applied to the Linked Bachelor’s-Master’s program are not eligible to be applied to any other graduate degree program.