The Eli Broad College of Business and The Eli Broad Graduate School of Management Department of Marketing Graduate Study Marketing Research - Master of Science
Master of Science
The Master of Science degree in Marketing Research prepares individuals for careers in marketing research and is designed to develop consulting, project management, and technical research skills. This degree program is available under Plan B (without thesis) and may be completed in one calendar year including course work and a summer-session internship.
In addition to meeting the requirements of the University and of the Eli Broad College of Business and Graduate School of Management, students must meet the requirements specified below.
To be considered for admission to the Master of Science degree in Marketing Research, an applicant must:
Submit to the Department of Marketing a completed application for graduate study that is available online from the Office of Admissions.
Have a bachelor’s degree from a recognized educational institution.
Have a grade-point average of at least 3.00 in the last two years of undergraduate work.
Take the Graduate Management Admission Test (GMAT) and have the scores submitted to the Master of Science in Marketing Research program. The test must be taken within the time frame specified by GMAT. For students with a science or social science background, the GRE may be substituted.
Have some marketing or research experience.
Admission to the program is competitive and subject to space availability. Admission is for spring term only. Meeting the minimum standards above does not guarantee admission. The applicant’s overall record is considered including letters of recommendation, the student’s statement of objectives, work experience, extra-curricular activities, and Test of English as a Foreign Language (TOEFL) scores for international students.
Prior to enrollment in the Master of Science degree in Marketing Research, the student must have:
Completed, with a grade of 3.00 (B) or higher, college-level courses in:
a. introductory calculus, covering integration and differentiation;
b. statistics, covering probability theory and distributions, descriptive statistics, sampling, estimation, and hypothesis testing.
A working knowledge of personal computers including word processing, spreadsheets, networking, and database management systems.
A basic understanding of accounting, finance, marketing, and the management of people.
A laptop computer.
Requirements for the Master of Science Degree in Marketing Research
The Master of Science degree in Marketing Research is available under Plan B (non-thesis). Students must complete an internship in the summer session. A total of 34 credits is required for the degree. The student’s program of study must be approved by the program director.
All of the following courses:
Marketing Research for Decision Making
Advanced Marketing Research
Marketing Technology and Analytics
Consulting Practicum in Marketing
Marketing Research Strategy and Analysis
Emerging Topics in Business
Successfully complete a final examination or evaluation.