The Eli Broad College of Business and The Eli Broad Graduate School of Management Department of Marketing Graduate Study
The Department of Marketing offers Master of Business Administration degree programs with a concentration in Marketing. For information about this program, refer to the Master of Business Administration statement in the Broad College section.
In addition, the department offers a Doctor of Philosophy degree program with a major in Marketing. For information about this program, refer to the Doctor of Philosophy statement in the Broad College section.
The department also offers a Master of Science degree in Marketing Research and a Graduate Specialization in Business Concepts for Environmental Sustainability and Conservation.
Marketing Research - Master of Science
Master of Science
The Master of Science degree in Marketing Research prepares individuals for careers in marketing research and is designed to develop consulting, project management, and technical research skills. This degree program is available under Plan B (without thesis) and may be completed in one calendar year including course work and a summer-session internship.
In addition to meeting the requirements of the University and of the Eli Broad College of Business and Graduate School of Management, students must meet the requirements specified below.
To be considered for admission to the Master of Science degree in Marketing Research, an applicant must:
Submit to the Department of Marketing a completed application for graduate study that is available online from the Office of Admissions.
Have a bachelor’s degree from a recognized educational institution.
Have a grade-point average of at least 3.00 in the last two years of undergraduate work.
Take the Graduate Management Admission Test (GMAT) and have the scores submitted to the Master of Science in Marketing Research program. The test must be taken within the time frame specified by GMAT. For students with a science or social science background, the GRE may be substituted.
Have some marketing research experience.
Admission to the program is competitive and subject to space availability. Admission is for spring term only. Meeting the minimum standards above does not guarantee admission. The applicant’s overall record is considered including letters of recommendation, the student’s statement of objectives, work experience, extra-curricular activities, and Test of English as a Foreign Language (TOEFL) scores for international students.
Prior to enrollment in the Master of Science degree in Marketing Research, the student must have:
Completed, with a grade of 3.00 (B) or higher, college-level courses in: a. introductory calculus, covering integration and differentiation; b. statistics, covering probability theory and distributions, descriptive statistics, sampling, estimation, and hypothesis testing.
A working knowledge of personal computers including word processing, spreadsheets, networking, and database management systems.
A basic understanding of accounting, finance, marketing, and the management of people.
A laptop computer.
Requirements for the Master of Science Degree in Marketing Research
The Master of Science degree in Marketing Research is available under Plan B (non-thesis). A total of 34 credits is required for the degree. The student’s program of study must be approved by the program director.
All of the following courses:
Marketing Technology and Analytics
Advanced Marketing Research
Consulting Practicum in Marketing
Marketing Research Strategy and Analysis
Emerging Topics in Business
Successfully complete a final examination or evaluation.
Graduate Specialization in Business Concepts for Environmental Sustainability and Conservation
The Graduate Specialization in Business Concepts for Environmental Sustainability and Conservation provides graduate students the opportunity to explore and understand the relationship between principles and practices of business and environmental sustainability and conservation of our natural resources. The specialization provides students with an awareness of the challenges of environmental sustainability in today’s complex world as well as an understanding of appropriate business management tools needed to address these issues.
The specialization is available as an elective to students who are enrolled in master’s or doctoral degree programs at Michigan State University. With the approval of the department and college that administers the student’s degree program, the courses that are used to satisfy the specialization may also be used to satisfy the requirements for the masters’ or doctoral degree. The students program of study must be approved by the advisor for the specialization.
Requirements for the Graduate Specialization in Business Concepts for Environmental Sustainability and Conservation
The student must complete 12 credits from the following:
All of the following courses (12 credits):
Leadership in Natural Resources and Environmental Management
Venture Management Practicum
Supply Chain Management
Course substitutions are possible with approval of the advisor for the specialization.