Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits:
Credits: 3 Lecture/Recitation/Discussion Hours:3
Prerequisite:
(MKT 300 or MKT 327) and (MKT 317 or concurrently)
Restrictions:
Open to juniors or seniors in the Eli Broad College of Business and The Eli Broad Graduate School of Management or in the Food Industry Management Major.
Not open to students with credit in:
MSC 302
Description:
Application of consumer behavior principles to customer satisfaction, market planning, and marketing mix decisions. Ethical, diversity, and international issues.