Credits:
Total Credits:
Credits: 3 Lecture/Recitation/Discussion Hours:3
Description:
Marketing concepts and methods in commercial recreation and tourism management. Planning and decision making. Corporate, small business, and destination marketing.
Credits:
Total Credits:
Credits: 3 Lecture/Recitation/Discussion Hours:3
Prerequisite:
Completion of Tier I Writing Requirement
Recommended Background:
An introductory course in communications, economics, recreation, tourism, hospitality business, or marketing.
Description:
Marketing concepts and methods in commercial recreation and tourism management. Planning and decision making. Corporate, small business, destination marketing and public sector natural resource agencies.