Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for additional information.

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Course Descriptions: Search Results

ADV 375 Consumer Behavior

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: Credits: 4   Lecture/Recitation/Discussion Hours:4
Recommended Background:
ADV 275
Restrictions:
Open only to juniors or seniors in the Advertising major.
Not open to students with credit in:
ADV 473
Description:
Theories of consumer behavior and their applications to advertising and public relations.
Effective Dates:
US03 - US07

ADV 375 Consumer Behavior

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: Credits: 4   Lecture/Recitation/Discussion Hours:4
Recommended Background:
ADV 275 or RET 261
Restrictions:
Open to juniors or seniors in the Advertising major or in the Retailing major.
Not open to students with credit in:
ADV 473
Description:
Theories of consumer behavior and their applications to advertising, public relations and retailing.
Effective Dates:
FS07 - US08

ADV 375 Consumer Behavior

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: Credits: 4   Lecture/Recitation/Discussion Hours:4
Prerequisite:
ADV 205 or RET 261
Restrictions:
Open to juniors or seniors in the Department of Advertising, Public Relations and Retailing.
Not open to students with credit in:
ADV 473
Description:
Theories of consumer behavior and their applications to advertising, public relations and retailing.
Effective Dates:
FS08 - SS10

ADV 375 Consumer Behavior

Semester:
Fall of every year, Spring of every year, Summer of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Restrictions:
Open to juniors or seniors in the Advertising major or in the Retailing major or in the Sales Communication Specialization.
Not open to students with credit in:
ADV 473
Description:
Theories of consumer behavior and their applications to advertising, public relations and retailing.
Effective Dates:
US10 - US12

ADV 375 Consumer Behavior

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
ADV 205
Restrictions:
Open to sophomores or juniors or seniors in the Advertising major or in the Sales Communication Specialization.
Not open to students with credit in:
ADV 473
Description:
Theories of consumer behavior and their applications to promotions disciplines. Using theories to solve problems and make managerial decisions faced by practitioners in advertising agencies, suppliers, and client side marketing functions.
Effective Dates:
FS12 - US14

ADV 375 Consumer Behavior

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: Credits: 3   Lecture/Recitation/Discussion Hours:3
Prerequisite:
ADV 205 or concurrently
Restrictions:
Open to sophomores or juniors or seniors.
Not open to students with credit in:
ADV 473
Description:
Theories of consumer behavior and their applications to promotions disciplines. Using theories to solve problems and make managerial decisions faced by practitioners in advertising agencies, suppliers, and client side marketing functions.
Effective Dates:
FS14 - Open