Course Descriptions

The Course Descriptions catalog describes all undergraduate and graduate courses offered by Michigan State University. The searches below only return course versions Fall 2000 and forward. Please refer to the Archived Course Descriptions for versions prior to Fall 2000.

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Course Descriptions: Search Results

ADV 320  Creative Processes in Advertising

Description:
Creativity and advertising. Psychology of thecreative process. Relationship of creativity to the development of ideas and messages in the major advertising media.
Effective Dates:
FS02 - SS03


ADV 320  Creative Processes in Advertising

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Recommended Background:
ADV 275
Restrictions:
Open only to juniors or seniors in the Advertising major.
Description:
Creativity and advertising. Psychology of the creative process. Relationship of creativity to the development of ideas and messages in the major advertising media.
Semester Alias:
ADV 317
Effective Dates:
US03 - US08


ADV 220  Creative Processes in Advertising

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
ADV 205
Restrictions:
Open to undergraduate students in the Department of Advertising, Public Relations and Retailing.
Description:
Creativity and advertising. Psychology of the creative process. Relationship of creativity to the development of ideas and messages in the major advertising media.
Semester Alias:
ADV 317, ADV 320
Effective Dates:
FS08 - US09


ADV 220  Creative Processes in Advertising

Semester:
Fall of every year, Spring of every year
Credits:
Total Credits: 3   Lecture/Recitation/Discussion Hours: 3
Prerequisite:
ADV 205 or concurrently
Restrictions:
Open to undergraduate students in the Department of Advertising, Public Relations and Retailing.
Description:
Psychology of the creative process. Relationship of creativity to the development of ideas and messages in the major advertising media.
Semester Alias:
ADV 317, ADV 320
Effective Dates:
FS09 - US11