MSU RO:Academic Programs: Public Relations

Graduate Degree - Public Relations - Master of Arts

Program	Public Relations - Master of Arts
Program Code	1357 Public Relations
Program Level	Graduate
Award Type	Master of Arts
Start Term	WQ76
College	College of Communication Arts and Sciences Relevant Excerpt(s) from Academic Programs: College of Communication Arts and Sciences Graduate Study Master of Arts and Master of Science Journalism - Doctor of Philosophy
Department	Department of Advertising, Public Relations and Retailing Relevant Excerpt(s) from Academic Programs: Department of Advertising, Public Relations, and Retailing Linked Bachelor's-Master's Degree in Advertising Linked Bachelors-Master's Degree in Public Relations Graduate Study

Excerpt from the official Academic Programs Catalog.

Listed below are the approved requirements for the program from the official Academic Programs Catalog.
Students must consult their advisors to learn which specific requirements apply to their degree programs.
Requirements as represented in Degree Navigator are not available for this program.

View this text within the context of the catalog.

College of Communication Arts and Sciences
    Department of Advertising, Public Relations, and Retailing
        Graduate Study
            Public Relations - Master of Arts

Requirements for the Master of Arts Degree in Public Relations

At least 30 credits are required for the master's degree in public relations under either Plan A or Plan B.


Requirements for Both Plan A and Plan B (15 credits):
1.	All of the following courses:
	ADV	850	Public Relations Management	3
	ADV	855	Public Relations Theories	3
	ADV	860	Media Relations	3
	COM	803	Introduction to Quantitative Research Methods	3
	MKT	805	Marketing Management	3
*Additional Requirements for Plan A* (15 credits):
1.	The following course (4 to 6):
	ADV	899	Master's Thesis Research	4 to 8
2.	Additional credits from the courses listed below, or in other courses, as approved by the student's academic advisor (7 to 11 credits):
	ADV	823	Consumer Behavior Theories	3
	ADV	830	Seminar in Social Marketing	3
	ADV	836	Media Innovations	3
	ADV	843	Strategic Brand Communication	3
	ADV	846	Media Strategy	3
	ADV	865	Advertising and Society	3
	ADV	890	Independent Study	1 to 6
	ADV	892	Special Topics	3 to 9
	ADV	893	Internship	1 to 3
	Not more than 6 credits in ADV 890 and ADV 893 combined may be counted toward the requirements for the Master of Arts degree in Public Relations.
*Additional Requirements for Plan B* (15 credits):
1.	Fifteen additional credits, from the courses listed below, or other courses, as approved by the student’s academic advisor.
	ADV	823	Consumer Behavior Theories	3
	ADV	830	Seminar in Social Marketing	3
	ADV	836	Media Innovations	3
	ADV	843	Strategic Brand Communication	3
	ADV	846	Media Strategy	3
	ADV	865	Advertising and Society	3
	ADV	890	Independent Study	1 to 6
	ADV	892	Special Topics	3 to 9
	ADV	893	Internship	1 to 3
	Not more than 6 credits in ADV 890 and ADV 893 combined may be counted toward the requirements for the Master of Arts degree in Public Relations.

The final certifying examination is a written examination.

For additional information contact the Department of Advertising, Public Relations, and Retailing.

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